Your new book is called “Wild Company.” How did you come up with that title and how does it represent the company you created?

 

 

The company we created was wild. I’m a writer and Patricia is an artist. To us, from day one Banana Republic was as much about originality and freedom of expression as it was about making money. We were going to create a company that was unlike any other, if only because we didn’t know how to do things the proscribed way even had we had wanted to. We knew nothing about retail…READ FULL INTERVIEW