Sylvia Rubin tells why we wrote it: In a time when college graduates face a dismal job market, the Zieglers say they hope their book inspires people.

“We see all these kids who’ve just graduated from great colleges, hat in hand, looking for jobs,” Mel says.  “They don’t get that they could take whatever money they have and just start something.  We wrote the book to show how you can succeed by being professional amateurs.”

Read the cover story “A Wild Trip Remembered” in the San Francisco Chronicle.”

Also reviewed in 800 CEO Read: “it uncovers an entertaining and enlightening history that provides a new understanding of what has now become a ubiquitous brand.”