10 Must-Read Inspiring Biographies of Business Leaders
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Wild Company by Mel and Patricia Ziegler
Wild Company: The Untold Story of Banana Republic
(Simon & Schuster, 2012)
By Mel and Patricia Ziegler
When Mel and Patricia Ziegler met (in the newsroom of the San Francisco Chronicle) they wanted to travel the world, but as a young writer and artist they lacked the money or means to do so. Wild Company tells the story of how the pair, armed with creativity and passion (but no business training), built an empire from military surplus clothing finds plucked from their travels to create Banana Republic.
Inspirational Quote: “The only asset we had was our own oblivion. That would keep us blissfully ignorant of the bewildering and arbitrary impediments that would entangle us until we became so embroiled that quitting was no longer a possibility.” — Mel Ziegler