REVIEW IN 800 CEO READ: The book’s title does not exaggerate; the story of how Banana Republic began is a wild one. In the mid-1970s, Mel and Patricia—a journalist and a graphic artist, respectively—did not seem likely candidates for entrepreneurial enterprise. READ FULL REVIEW HERE.
“We see all these kids who’ve just graduated from great colleges, hat in hand, looking for jobs,” Mel says. “They don’t get that they could take whatever money they have and just start something. We wrote the book to show how you can succeed by being professional amateurs.”
“Two deadlines were beginning to look insurmountable. The December rent had to be paid in less than a week, and the first invoices from our suppliers – our magic “terms” – would have to be settled in a few days. If we were late to pay Zimm and our other dealers, we’d lose our credit and would not be able to keep the store stocked. I’d barely slept since we signed the lease..” — Wild Company. photo credit: Janet Fries